Impact Of Age Cohorts On Music Consumption

I. Introduction. The assignment of music consumption became the culmination of interesting and difference stool of understanding consumer behaviour. Following the laws of explore, we utilise both elementary election and secondary data. Primary data included 4 in-depth peerless hour interviews with people of 26, 28, 30 and 34 age doddering in Generation X group, 4 in-depth interviews with people of 40, ~ 46, ~49 and ~ 55. We really enjoyed this micturate because we learnt along the way improvising at bottom the structure. We send out questionnaires to 55 respondents and received 21 answers. Our friends took their sequence in answering quite difficult trait eggshell and the questions rough their music preferences. We decoded interviews by writing down the answers and interpretation them and we decoded the questionnaires by compiling the table with all the scores, which gave us a rule to use graphs to better trace the correlation. We also in general used a secondary d ata like articles in Internet, consumer research magazines and books. By asking respondents to fill out traits list, we cherished to image how self-concept influences peoples preferences in music. Moreover, questionnaires and interviews gave us a lot of learning astir(predicate) connection between different traits, and needs, feelings and music preferences. As a base we used theories of consumer behaviour like tri-component attitude model, cognitive theory, self-concept theory.

For example, our in-depth interviews consist of three clusters of questions: 1. Cognitive component (knowledge, education, understanding o f music), 2. unrestrained component (feeli! ngs and emotions evoked by different types of music), 3. conative component (various ways of consuming music). 4. We also added image concept by sough an open-ended question: Do you agree or not with the phrase - tell me what music you listen to and I bestow tell you who you are and why. It could be extremely interesting to work on... If you want to get a full essay, order it on our website: BestEssayCheap.com

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