Ethical Dilemmas in ‘The Dark Knight’

Upon viewing the movie â€Å"The Dark Knight’, audience can hardly distinguish ethical dilemmas raised as their intention in watching the movie was purely entertainment.   However, in order to find such ethical dilemma, one has to track down the movie part by part, scene by scene, or character by character.First and foremost, the way Bruce Wayne tried to hide in public his real identity behind the mask of Batman would suggest one of the ethical dilemma found in the movie.The conduct he exhibited implied dishonesty over sincere intention, which was to help bring out justice in the Gotham City.   Moreover, was it lying in his actions, and to whom it could benefit?   The mask of Batman was created to protect the real identity of Bruce Wayne, and therefore only benefited his own objective.Secondly, another moral dilemma displayed by Bruce Wayne was his view of putting the justice on his hand.   In real life, the existing law was the one to be on top of others as the one w ho wants to put himself on top of the law is prohibited and punishable.   Thus, the movie presented an ethically incorrect principle.Batman was a hero in the eyes of kids, and it was unquestionably demonstrated as he became a just and vigilant justice-giver.   Morally speaking, he ironically followed the ethical theory of Utilitarianism because his decision of sacrificing his own life was indeed a heroic act.   In this conduct, he offered a great benefit for a majority of the population.On the other hand, the degree of his action covered some negative points especially when Batman went wild and violent in public.   Although he neither killed anyone nor hurt any civilians, his reckless action was quite unethical.Damaging public and private property without showing any proper actions such as Batman being put in prison for civil case, created a scenario that kids might follow believing that destructive acts to other’s possessions are ethically correct irregardless of her oic motives and intentions.   Therefore, Batman or Bruce Wayne has to be penalized in the movie for such improper behavior as it could be the only way to balance the weight of Utilitarianism ethical theory.To the case of Alfred the Butler, it is much harder to locate and analyze the ethical dilemma in his behavior.   He always looked calm, reasonable and a friend to Bruce Wayne.   He never committed any unlawful acts perceptibly.   However, as Alfred the Butler knew the real identity of Batman ever since, and as we find the ethical dilemma behind Bruce Wayne’s masked heroism, the existence of Alfred the Butler in the movie made us believe that his connivance with Bruce Wayne or Batman was unethical from the start.

A Paper On Customer Satisfaction

Marketing Is an organizational function and a set of processes for creating, communicating and delivering values to customers and for managing customer relationships In ways that benefit the organization and its stakeholders. These values are related to an economic dimension and the psychological dimension of the said marketing definition. The same dimensions speak about perceived price through transaction values and cognitive and affective influences on brand choice and affective influences.This definition of marketing leads to the importance and critical roles of customers perception of corporate Images and reputation leading to customer satisfaction as an Intermediary to customer loyalty. This Is done In relevance with the belief and fact that customers are the primary ‘assets' of a market and not the product itself. With customers being satisfied, or if customers show a high level of satisfaction then only can the market for the particular product grow. This in turn can lea d to customer loyalty and loyalty intention. What is Customer Satisfaction?Customer Satisfaction Is said to be able to Increase product sales and bring about fulfillment response. It is a Judgment that a product or service feature, or the reduce itself, provided or is providing a pleasurable level of consumption-related fulfillment including levels of under or over-fulfillment. † It is the degree of experience that a customer receives from a good or service provided by a market. Thus ‘Customer Satisfaction' is the measure of this degree of experience or pleasure of customers measured by the number of repeated customers who repeatedly use the goods or service.It is also seen that customer satisfaction leads to the customers being loyal to the product or service thus in return be loyal to the particular brand of the product. It can also be used as a measure of loyalty intention. Oliver(1997) defined customer's loyalty as â€Å"a deep held commitment to rebury or re-patron ize a preferred product or service consistently in the future, thereby causing repetitive same brand or same brand-set purchasing, despite situational influences and marketing efforts that have the potential to cause switching behavior. Loyalty then is the intent or the customer's behavior to rebury the same product or service from a particular source (thus linking to a brand) because of the satisfaction that he or she achieved from using the product/service repeatedly. Why is Customer Satisfaction Important? Talking about customer satisfaction, one must understand why customer satisfaction is important. In asking that question the following reasons come up based on research. The main point is because customer satisfaction as a measure of loyalty intention and customer retention is a leading indicator and a point differentiator.Studying customer satisfaction or performing customer satisfaction surveys yields a better understanding of customer lifetime value and reduces customer chur n. In saying so, keeping and making old customers satisfied is a lot cheaper than acquiring new ones. Making customers happy reduces negative word of mouth for the product or service and thus doesn't affect the product or service negatively. On the other hand, with satisfied and happy customers word of mouth would enable an acquisition of many more other customers who can then be transformed to satisfied customers and then into totally satisfied customers.Retaining customers who are satisfied isn't much of a problem, it is those customers who often have problems with the products or services offered that needs to be looked into. Suppose if a ‘satisfaction' survey is carried out on a particular product, and the result gives a list if any customers who are not satisfied with the product or who gives a low rating for the product; then one must look into how and why they are unsatisfied with the product. One can keep a watch list on these customers and follow up with different que ries so as to determine why they are not satisfied.In knowing this, the brand can know the actual number of people who have intent of repurchase and of those who are actually loyal to the brand. The main difference between competitors in a market is their ability to retain and satisfy those customers who continue to be with them. Bringing customer satisfaction as a main strategy or a core point of action for a brand can be a detrimental factor for two or more competitors offering the same service or product. Take for example Competitor A and Competitor B both offering Product X.A customer C would go for either of the competitor's Product X if C would have received feedback from another customer (say D) if D would have given a positive feedback to given a positive word of mouth feedback to C of the Product X from Competitor A if the competitor A had offered or given a high level of satisfaction to the customer D. Thus the main differentiating factor for C for choosing product X from A and B would highly depend on the recommendation from D. This is what is meant by acquiring new customers and retaining old ones based on customer satisfaction.Studies have shown that totally satisfied customers are more loyal to a brand than Just satisfied customers. The Customer Lifetime Value (CLC) which can yield profit from a customer based on prediction of spending of the customer on a particular product or service is different for totally and Just satisfied customers. Just satisfied customers can and eight defect to other products or services and have a lower CLC. This is because with just satisfied customers, chances of new products from competitors who offer better services and benefits might make them shift from their regular brand and products.This can be attributed to the effect of the new product attributes that wooed them to shift or because of the lack of retention capability of the current brand. In the case of totally satisfied customers however, a new product or s ervice with better offers and benefits than the current brand isn't enough to deter them to take a shift. This might be due to the high loyalty they have towards their current brand because of their high levels of satisfaction they achieved from using the product or service or because of the brand's capability to retain them by incorporating customer satisfaction strategies in their business plans.Thus we can see that Just satisfied customers are willing to shift to other products more readily than totally satisfied customers. Markets should be able to distinguish between these two and formulate strategies to convert Just satisfied to totally satisfied customers which can raise the Customer Lifetime Value and thus increase profit. Consistency as a Customer Satisfaction Tool For a brand to be able to retain customers and to make them satisfied and happy, consistency is one of the major routes in achieving total customer satisfaction.The consistency that the paper talks about is the c onsistent satisfaction of a customer and its measure of relation to the overall sum of customer satisfaction over a period of time. This is in contrast to the measure of a five point scale satisfaction survey of individual customers. In measuring this satisfaction consistency, we measure the attestation levels of an individual customer for a particular product or service provided by a certain brand over their continued use and repurchase of the product or brand. This gives us a better understanding of the customer's response to the product or service though out the customer lifetime value.With increasing use of the product the customer can either be satisfied, totally satisfied or be frustrated with the product. This study based on consistency can then be translated into strategies or plans to enable the brand to retain the dissatisfied customer, convert the Just testified and improve the totally satisfied customer. Throughout the customers' lifetime with the product the brands cons istent work to provide them with excellent and effortless service and a consistent support mechanism can ensure maximum customer satisfaction. However not all brands can offer and deliver the same.Having a positive customer-experience emotions- encompassed in a feeling of trust-were the biggest drivers of satisfaction and loyalty in a majority of industries. Consistency with customers in relationships, services and relations is important to forge trust brands' customer pool. A company's brand is driven by more than the combination of promises made and kept. It is also critical to ensure customers recognize the delivery of those promises. This requires communicating and key messages that consistently highlight delivery and themes.In this case customer's perceptions and views of the brand are reinforced. This in turn generates goodwill in the minds of the customers thus leading into a satisfaction level though the communication of these fulfilling promises and on time market communica tions to reinforce experiences. Relationship between Price and Satisfaction Say a customer A was traveling and had to stop to stay for a night. The hotel that he stayed charged him an exorbitant amount as the room rent and other charges and this caused A to be upset and thus dissatisfied with the hotel.But because of the urgent requirement he had to put up with it. But in staying at the hotel he found out that the overall service of the hotel, the staffs and the facilities provided were much more than he anticipated. When asked to rate the hotel he gave it a ten out of ten. This is an example of how price can be related to satisfaction. But this is not the case with most products and services. Customers often expect good sales and services when they pay a hefty price for a product. If the product performs they are more likely to continue the use of the same product and recommend the same to others.The opposite is the case if the product doesn't meet the necessary requirements the cu stomer had in mind while paying for it. If that's the case, a sure negative response from the customer via word of mouth would go to others, thus making the brand lose out on a potential customer while not retaining a customer. Thus customer satisfaction and price has a direct negative relationship and impact on customer attention. This is regardless of satisfaction with the service experience or reward programmer membership status.This also shows the price sensitivity of customers in relation to being satisfied with a product or service. Achieving Customer Satisfaction As customer satisfaction is an important factor for brands, companies and the market, plans and strategies must be included to achieve the same. This part of the paper will give a simple layout on how to achieve customer satisfaction. Since the business or the market continues to exist because of the customer, the customer should be made the first priority. This is in accordance to what was said at the beginning of t he paper where customers where declared as assets of a market.If customers are unhappy and uncaring for a product or service; chances are they have already made up their minds to shift to another. They also are highly capable to spread negativity about the same product or service via word of mouth. A â€Å"Can-Do† attitude by sales executives and the staffs in general can go a long way to making customers happy and satisfied. Inconvenience caused by the staffs and personnel at a retail shop or outlet can cause a very long lasting negative impression on the minds f the customers. The lesser the complaints received, the more highly the customer is satisfied with the service.Communication with customers also offers a great platform in creating relationships with them and building trust in them. Also communication about the services and products provided by the brand to increase the knowledge of the customer is an ideal way to retain customers. If the full quality and service of a product and the extent to which the product or service can be used is made known to customer gets about the product or service, the more highly it can affect his/her purchase decision again and again. This can then lead to customer retention and satisfaction.Timing is also one of the basic factors that can lead to customer satisfaction or dissatisfaction. On time deliveries, sales and services, and deadlines are real time factors influencing customer satisfaction. Uncertainty and lack of confidence with customers are negative points on the customer's mind. Your customer expects prompt, courteous service. When asking for service help, your customer should never have to make a second call. Establish clearly defined and attainable service standards using the input of customers and employees. Ensure hat those standards are thoroughly understood by employees and promoted to customers.Put the standards into practice through employee reward programs that establish and recognize excellenc e in service. Research into competitors actions to improve your own goals and improve your own techniques and services. Remember that the customer is the markets' everything. Complains must be listened and taken into account. Positive solutions must be encouraged along with politeness, compliments and enthusiasm. You are the company that the customer sees. The customer is always evaluating you, so offer a better service than your competitors ND always show interest in the customer.Conclusion In concluding we can see that although there are customers who will always buy and purchase a product or service because of needs and requirements; totally satisfied customers are hard to find. Retaining Just satisfied customers also is a hard process since it entails a lot of work and research into why there can be a shift even when they are satisfied. Customer satisfaction is thus seen as not Just a unit of measure for brands and markets to calculate their profits and revenues but is seen as a n important factor for marketing strategies and plans.This is because the more satisfied the customers are, the more loyal they can become and the more loyal they become the more benefit the brand and the market can achieve from them in terms of profit and revenue. The results of the study shows that the markets offering different products and services should concentrate on customer satisfaction as it plays an important role in retaining customers which are the â€Å"Assets† of any market. References 1. Enhance Plus; â€Å"Why is Customer Satisfaction Important? † 2. â€Å"The effect of price on return intentions: Do satisfaction and reward programmer membership matter?

Exterminate All the Brutes Summary

Lindqvist has written more than thirty books of essays, aphorisms, autobiography, documentary prose, travel and reportage.. [4][3] He occasionally publishes articles in the Swedish press, writing for the cultural supplement of the largest Swedish daily, Dagens Nyheter, since 1950. [5] He is the recipient of several of Sweden's most prestigious literary and journalistic awards. His work is mostly non-fiction, including (and often transcending) several genres: essays, documentary prose, travel writing and reportages. 4] He is known for his works on developing nations in Africa and the Saharan countries, China, India, Latin America and Australia. In the 1960s, partly inspired by the works of Hermann Hesse, Linqvist spent two years in China. He became fascinated by the legend of the Tang dynasty painter, Wu Tao Tzu, who, when standing looking at a mural of a temple he had just completed, â€Å"suddenly clapped his hands and the temple gate opened. He went into his work and the gates clo sed behind him. [6] His later works, from the late 1980s, tend to focus on the subjects of European imperialism, colonialism, racism, genocide and war, analysing the place of these phenomena in Western thought, social history and ideology. These topics are not uncontroversial. In 1992, Lindqvist was embroiled in heated public debate, when his book Exterminate all the Brutes was attacked for its treatment of the Second World War and the Holocaust. 4] Opponents accused Lindqvist of reducing the extermination of the Jewish people to a question of economical and social forces, thereby disregarding the impact of Nazi ideology and anti-Semitism and what they viewed as the unique historical specificity of the Holocaust. [4] Some of the harshest attacks were launched by Per Ahlmark, who declared Lindqvist to be a â€Å"Holocaust revisionist†. This prompted a furious response by Lindqvist, who considered it a defamatory smear — at no point had he ever called into question the N azi responsibility for, or the number of dead in, the Holocaust.Regarding the original dispute, Lindqvist retorted that his main argument was correct: the Nazi quest for Lebensraum had at its core been an application of the expansionist and racist principles of imperialism and colonialism, but for the first time applied against fellow Europeans rather than against the distant and dehumanized peoples of the Third World. [4] However, he agreed that the long tradition of anti-Semitism in European and Christian thought had given the anti-Jewish campaign of the Nazis a further ideological dimension, and amended later editions of the book to better reflect this. [4]

Is individual performance the key to organisational performance Essay

Is individual performance the key to organisational performance Critically discuss with reference to different approaches to HRM - Essay Example Personnel management is another variation of human resource management, but the former is a modification of HRM practices during the 1980s in order to address the growing need to develop people in the business organisation (Armstrong, 2000, p.579). Barney (1991 cited in Armstrong, 2000, p.579) writes that the main goal of developing the potential of every organisational member is to become competitive compared to business rivals, which do not â€Å"develop† the competitiveness of their people. Kamoche (1996 cited in Armstrong, 2000, p.579) also states that developing human resources will â€Å"improve resource capability† necessary to complement the resources of the company with the opportunities available for every employee. This essay discusses the importance of individual performance in achieving organisational performance based on the different approaches to HRM. While Armstrong (2000) believes that developing people inside the organisation is a necessary component, Heinen and O’Neill (2004, p.68) state that â€Å"talent management† is an important business strategy. Talent management is an invention of recent business history because previously, only executives are given focus in the development strategy of any business organisation. Talent management now involves focusing on five basic strategies mentioned by Heinen and O’Neill (2004, p.68). It involves â€Å"attracting, integrating, developing, motivating, and retaining† employees (Heinen & O’Neill, 2004, p.68). This strategy aims to correct previous strategy mistakes in history, which merely focused on developing business design and not the people working in the company. As the phrase suggest, talent strategy involves a holistic approach from identifying to retaining people in the company. In managing talent, processes are involved from â€Å"recruiting, selection, onboarding, mentoring, performance management, career development, leadership development, succession planning, career

Black Power Movement Essay Example | Topics and Well Written Essays - 1250 words

Black Power Movement - Essay Example It is not possible to comprehend the reason for the formation of the BPP or attempt to explain its violent tendencies without first examining the Civil Rights movement of the 1950’s and 1960’s and the specific events leading up to its establishment. This discussion will give a brief synopsis of those historic events and the people that laid the foundation for the forming of the BPP; provide an overview of the party and then delve more deeply into the inner-workings of the organization. Malcolm X (Little) became a powerful speaker in the movement and became more important to the cause by his death than he was in life. As Martin Luther King had secured the character of the Southern black, Malcolm had become the messiah of city slums in the North, Midwest and West. The semi-militant organization he headed, the Nation, grew quickly under his leadership. Malcolm was most remembered for his passionate anti-white speeches. This was an idea that was emulated by other pro-autono my organizations. He was the target of many death threats, one of which, in 1965, was successful. Soon after Malcolm’s death, Huey Newton and Bobby Seale began forming the Black Panthers (Black Panther Party, 2011). The South was the epicenter for the civil rights movement but racial problems had no regional boundaries. As blacks in the south were working to eradicate segregation, blacks in places such as Chicago, Detroit and Oakland were engaged in their own fight for equal treatment. By the mid-1960’s hostility between Oakland’s black community and the police, a long and ever escalating problem, had reached its apex. Because blacks, being seemingly constantly under an increasing intimidation by the police, Newton and Seale founded the Black Panther Party for Self-Defense in October 1966. The pair had been intensely influenced by the teachings of Malcolm X and structured the organization similar to the Black Muslim program except with no pretenses of religious practice. In contrast to Martin Luther King’s methods and teachings of nonviolent protest, the BPP claimed that they needed to equip themselves with weapons for use as self-defense against police brutality. Arming the group did provide the intended protection but, predictably, led to confrontations with the police that often times concluded with a bloody altercation. The Panthers also volunteered their time and efforts performing various activities that helped people in the community. The group made the rounds throughout neighborhoods in Oakland carrying arms, recorders, and various books so as to teach black history, counsel welfare recipients, and effectively protest rent evictions through the court system. The Panthers could be easily distinguished by their uniform dress of black jackets, pants and berets with blue shirts (Jones, 2000). In 1967, Eldridge Cleaver joined the Black Panther Party. At the time, Cleaver was working as a writer for Ramparts magazine and was the c reator of Black House, a political organization in San Francisco. â€Å"Cleaver served as the Panthers’ minister of information. In this position he was in charge of the publication of the Black Panther newspaper. On April 25, 1967, the first issue of the paper was published and

Media Law Essay Example | Topics and Well Written Essays - 2500 words

Media Law - Essay Example This report provides some insight into the dynamics of these treaties and conventions and explains how they can and will facilitate the expansion of this company into foreign territory. The advancement of modern technology has changed global mobility in such a way that the concept of free and open markets have given rise to a form of â€Å"deterretorialization†.1 The transnational trade regime has been altered by this new age of globalization to the extent that world trade is no longer constrained by borders.2 Treaties and Conventions have been attempting to harmonize international commercial activities.3 Some of these Treaties and Conventions are relevant to this company’s plans to expand into foreign territories and will impact upon the employment contracts, contracts for the sale of its products outside of the UK and protection of intellectual property across borders. Expansion into the European Community will not have any real consequences since the UK is already bound by the harmonization that characterizes the UK. The primary goal of the Treaty Establishing the European Community if one of unity and harmony. Article 2 of the Treaty provides as follows: â€Å"The Community shall have as its task, by establishing a common market and an economic and monetary union and by implementing common policies †¦a harmonious, balanced and sustainable development of economic activities, a high level of employment and of social protection, equality between men and women, sustainable and non-inflationary growth, a high degree of competitiveness and convergence of economic performance, a high level of protection and improvement of the quality of the environment, the raising of the standard of living and quality of life, and economic and social cohesion and solidarity among Member States.†4 In accordance with the principles set forth in Article 2 of the Treaty of Rome, Articles 23-31 provides for the free movement of goods within the European

Poem Summarize Essay Example | Topics and Well Written Essays - 750 words

Poem Summarize - Essay Example Mrs. Hale recalls how she was always jovial, social and loved singing before in her youth. After her marriage however, she was shut away from what she loved to the extent that she could not move out or be visited by her friends. Her only source of joy was her bird which her husband killed. The two women hide these facts and evidences from the two men to save her from the law. On the other hand, The Abandoned Farmhouse by Ted Kooser gives assumptions of what might have occurred in a farmhouse based on the evidences left behind. For example, the poet assumes that the man was big due to the size of the shoe left behind. A Jury of Her Peers is identical to Abandoned Farmhouse in all aspects. The main theme in both poems is family conflicts. In A Jury of Her Peers, Mrs. Wright kills her husband due to pain and suffering she encountered as his wife. Despite the sheriff and District Attorney’s inability to find evidences against her, Mrs. Hale and the sheriff’s wife prove that she actually did commit the crime. There are other instances in the story that also show that she killed him: first, she was not in shock and did not even report the matter to the authority. She laughed when asked by Mr. Hale where he was and she blatantly replied that he was dead. Secondly, she claims not to know what happened to her husband despite being present during her husband’s death. She asserts that she was sound asleep. In the Abandoned Farmhouse, the woman leaves in haste, never to return after some conflict with her husband that may have resulted in to serious damages-or even death. There is also the theme of feminism and women empowerment in both poems. In a Jury of Her Peers, it is evident that women were oppressed and given lesser responsibilities in a male dominated society. After realizing the suffering Minnie Wright went through at the hands of her chauvinist husband, Mrs. Hale and Mrs. Peter also realize that they did not give her